HOUSE OF VALERIE: FRESH LOOK, SAME VALUES
At House of Valerie, we're excited to introduce our fresh new look, while staying true to the values that have defined us from the start. Formerly known as Arabella, we’ve evolved to better reflect the bold, confident women we serve, but our commitment to curating distinctive, empowering fashion remains unchanged.
Our new identity reflects our evolution while honouring our roots. We continue to celebrate strong, creative women with curated collections from exceptional designers.
WHAT’S NEW?
Our rebranding journey from Arabella to House of Valerie marks a new chapter, but it’s grounded in the same core mission: to celebrate strong, creative women. The new identity mirrors our growth and dedication to offering hand-picked pieces that inspire confidence, without losing sight of the elegance and empowerment that our customers have always loved.
HONOURING OUR ROOTS
While our name has changed, our passion for exceptional style remains the same.
House of Valerie features collections from both familiar and fresh designers, including labels like RUNDHOLZ, Annette Görtz, and Aleksandr Manamis, who continue to deliver the high-quality, cutting-edge pieces you've come to expect. Whether you’ve been with us since our Arabella days or are new to our brand, you’ll find designs that speak to your personal style and confidence.
WHY THE CHANGE?
Our transition to House of Valerie is about more than just a new name, website and app, it reflects our growth as a brand that empowers women to embrace their uniqueness and make a statement through fashion.
While our look has evolved, our core values of creativity, strength, and community remain at the heart of everything we do.
BE PART OF THE JOURNEY
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