O'MER
Frequently Asked Questions
O’MER is new to HOV, and its a French womenswear brand founded in 2021 by designer Jean-Pierre Braillard. After working with and creating brands including Tam Tam Sagaie, Toi du Monde, Dissident, Le Phare de la Baleine, Humility and La Fée Maraboutée, Braillard launched O’MER around the idea of timeless, sustainable fashion, casual elegance and respect for natural materials.
O’MER is designed in France and made in Italy. That French-meets-Italian approach is a useful way to understand the collection: relaxed, understated styling combined with an emphasis on fabric quality and construction.
O’MER is known for easy-to-wear shapes, premium natural materials and relaxed contemporary womenswear. Rather than highly formal tailoring or overtly trend-led pieces, expect tactile knitwear, generous trousers, uncomplicated jackets and useful separates designed around comfort and layering.
Autumn Winter ’26 centres on exceptionally soft fabrics, rich tactile knits and relaxed-fit silhouettes. House of Valerie’s edit includes sculptural alpaca-mix pullovers, unstructured denim, balloon and cropped trousers, corduroy and relaxed herringbone tailoring, creating an easy wardrobe with enough shape to still feel directional.
The palette is warm and earth-inspired, with tobacco, chocolate, camel and classic neutrals sitting alongside stronger shades such as rich royal blue. These colours make the collection particularly easy to wear tonally or mix with other understated AW26 designers.
Softness is a major part of the AW26 story. The collection includes Baby Alpaca-mix pullovers in relaxed and sculptural shapes, including cocoon silhouettes with high necklines and ribbed finishes. They give warmth without losing the easy, modern feel that runs through the collection.
O’MER is designed with relaxed everyday wear in mind, but the fit varies by style. For example, House of Valerie’s model Yas, who is a UK 8–10, wears a Small in the sculptural alpaca-mix pullover. Because balloon trousers, cropped trousers and knitwear are intended to create different proportions, use the measurements on each individual product page as your best guide.
O’MER works best when kept easy. Pair a sculptural alpaca knit with a balloon trouser, wear the herringbone blazer over a simple knit, or combine the corduroy trouser with a relaxed pullover for an elevated weekend outfit. The shapes already provide interest, so the styling does not need to feel complicated.
Sustainability is part of O’MER’s founding philosophy. The brand describes its approach as timeless and sustainable, with a focus on human and environmental values, natural materials and high quality. Rather than treating pieces as short-lived trends, the emphasis is on wearable shapes and materials intended to remain useful beyond one season.
O’MER is a strong choice if you like understated European designer clothing but want something easy enough for everyday and weekend wear. At House of Valerie, it sits naturally alongside brands such as PAS DE CALAIS, MANUELLE GUIBAL, HANNOH WESSEL, FRIDA ZAZOU and AEQUAMENTE: collections where texture, relaxed proportion and fabric matter more than obvious branding.






















